Preparing For a Sales Presentation
This is one of the most effective sales presentation tools that I’ve ever been taught. Write your entire presentation out and then get some colored markers. For example, for all the facts that you have written down, highlight them in red. Next, color all your humor in green. Lastly, color all your audience participation in blue.
Ok, now step back and look at your work of art. What, you don’t see any green for humor? Where is the blue, for audience participation? Even if you are giving a sales presentation to manage $50 million dollars for a pension fund, you will be amazed by the audiences receptivity if you make the presentation about them. Red is a nice color but make sure your presentation has some green and blue to involve your audience.
You know you are getting very proficient at this exercise when you can give a sales presentation on the pricing of financial derivatives and your audience stays awake!
Image from www.newyorksocialdiary.com
Steve Mertz
I Love to Color!
Tags: Sales Presentation Training, Sales Presentations, Sales Resources, Coloring.