Presentations Tip: The Three S’s of Dynamic Stories
When an audience of one or one thousand listens to your story they must
find it interesting, connect to it emotionally, and learn a lesson from
it. Your story must make an obvious point in your speech or
conversation.
Here is the sure fire formula that all good stories follow:
– Situation - what was their situation before your product or service?
– Solution - what solution did you offer?
– Success - how did they live happily ever after?
This same structure is great for sales presentations.
Where did I find these pearls of wisdom you may ask? I got them in Patricia Fripp’s newsletter today. Fripp is one of my favorites in the presentations training arena. You can read the rest of her tips by visiting here to sign up.
Steve Mertz
A Great Read
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